W3 Total Cache, Amazon CloudFront & WordPress
Google has been updating their search engine ranking algorithm based on what they consider to be “user experience”. While we do not definitively know how much weight is placed in each segment of the algorithm it is a fact that site speed is a contributing factor. This is also the easiest variable, and maybe even the only, to measure in terms of the users experience so now it’s only a guess as to how much weight it will have now and in the future when organizing the SERPs.
This Is Why I Think It’s One Of The Only Variables
The ease of launching a WordPress website. At this time every hosting provider that is still in operation gives the most basic of users the ability to install one of the most popular CMS platforms on the internet – WordPress. Along with that there are a lot of great contributors that make it just as easy to download, or cheaply purchase, a professionally designed WordPress theme. Unique content can easily be created or “spun” for as little as $1 per article (However I still always stress the importance of unique content on any website.). So this forces Google to start looking at the finer details of how the website is built and what efforts have gone into the website beyond the standard installation. After all fly-by-night sites and the regular Joe aren’t going to be putting in this kind of effort, technology, additional expense and optimization (in theory) in a website built to gain a few cents worth of clicks.
